Design Systems

Notes on setting up and documenting a prototype design system for email What is a Design System? A design system includes the design components and code assets along with the standards and documentation that accompanies the assets. The documentation includes guidelines on why and how to use the design components. “Understanding not only the what,... » read more

Email Marketing 2019 – 5 Key Trends and Opportunities
Email Marketing 2019 – 5 Key Trends and Opportunities

I created the original of this slide deck for a POV presentation I gave to the marketing team at American Greetings. This version is updated as of August 2019 to remove AG specific content and branding. 5 Key trends impacting email marketing Email and Omni-channel Marketing Smartphones and Engagement Personalization and Hyper-personalization Mobile Driven Design... » read more

Marketing and Email Development Blogs and Resources

A very partial list of blogs and online resources I like.  Only Influencers: Marketing Sherpa: SendGrid Email on Acid: Hubspot (great for all inbound strategies, too), ReturnPath: Marketo’s blog: Really Good Emails: Jason Rodriguez has a nice collection of email resources: Email Monks (These guys are... » read more

2018 Marketing Design Trends

Creative/marketing design trends are often the result of shifts in technology, pop culture, and the political climate as well as larger cultural shifts. An overall theme that the trends often circle around “design becoming more human”. This was expressed well in one quote: “As technology becomes an increasingly intrinsic part of our lives, companies will... » read more